The AdLens report on political ads on Facebook, May 2021

Analysis of Belgian political parties’ advertising

Parties spent €376,949 in May. This is about 61% of the total of Facebook ads marked by Facebook as political. In the Netherlands, political parties spent €16,801 during the same period, about 2% of all the ads marked by Facebook as political.

Analysis of the most highlighted political figures

Special thanks to Geert for the data collection and to Thomas for the visualisation!

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AdLens

AdLens

AdLens is a team of activists, journalists, researchers, data analysts. We work together for more transparency of political ads on Facebook.